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The beauty of Google is its pure simplicity. And Google Adsense just adds to the favour that is Google. Google’s Adsense programme has created a new breed of internet entrepreneur. Those that are willing to ride on the shoulder of a giant.
It is now common to find business models that revolve around creating targeted websites with the sole purpose of displaying Google Adsense adverts. So what is Google Adsense? By signing up to Google Adsense programme you will be able to add your websites onto Google’s network of sites that display adverts generated by Google.
What we love about Google Adsense...
The clever thing about Adsense is that its adverts are text based and research has show users are more likely to click on a text link than a banner advert. Once you have a Google Adsense account you can then put text link adverts on your site by simply adding a few lines of html code – provided by Google. Google will then display adverts relevant to your content, so for example, if your web site is about corporate training, Google might display pages about corporate training services, corporate training companies, training equipment and corporate training books.
When a user clicks on any of the Adsense adverts you will earn a commission, the amount will depend on how much the advertiser has bid to appear on web pages that are related to they keywords. And that is it.
Indeed the beauty of Google is it’s simplicity...
Get to grips with Google Adsense terms and conditions
Knowledge is power and Google Adsense have a very comprehensive terms and conditions which you should familiarise yourself with. Or ignore at your own peril.
We have highlighted 4 components of the T&C which you need to adhere to. No if’s no but’s. Simple as that.
Invalid Clicks and Impressions
“...Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods...
Encouraging Clicks
“...Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behaviour or placing images next to individual ads....
Content Guidelines
Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance.
- Sites with Google ads may not include or link to:
- Pornography, adult or mature content
- Violent content
- Content related to racial intolerance or advocacy against any individual, group or organisation
- Excessive profanity
- Hacking/cracking content
- Gambling or casino-related content
- Illicit drugs and drug paraphernalia content
- Sales of beer or hard alcohol
- Sales of tobacco or tobacco-related products
- Sales of prescription drugs
- Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)
- Sales of products that are replicas or imitations of designer goods
- Sales or distribution of coursework or student essays
- Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
- Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
- Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language...”
Happy hunting and remember Google as a business has a responsibility to its advert paying clients and they are well within they rights to define the rules of the game.
Alternatives to Google Adsense
If you are banned from Google Adsense or if your website contravenes one of Google’s T&C’s or if you just want to deal with another company other than Google - these are your top 10 choices;
1. Yahoo Publisher Network
2. AdBrite
3. Bidvertiser
4. Infolinks
5. Chitika
6. Kanoodle
7. Exit Junction
8. Kontera
9. Target Point
10.Fastclick
The great thing about competition is that it benefits the end user and the PPC industry is no exception. Choice means better targeted adverts, better support and of course better revenue. So try out different PPC companies until you find the one that best supports your website and vision.
Related article: Search engine optimisation
