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I strongly recommend that you to download Google’s Search Engine Optimisation Starter Guide. It is a gem and will no doubt add immensely to your SEO knowledge base.
A snap shoot at the 12 of important principles of Google’s Search Engine Optimisation Starter Guide
Create unique, accurate page titles
A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.
Improve the structure of your URLs
Create descriptive categories and filenames for the documents on your website.
Make your site easier to navigate
The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important.
Offer quality content and services
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. T
Write better anchor text
Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href="..."></a>. This anchor text accurately describes the content on one of our article pages This text tells users and Google something about the page you're linking to.
Use heading tags appropriately
Heading tags are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important.
Optimise your use of images
All images should have a distinct filename and "alt" attribute. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.
Make effective use of robots.txt
A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named "robots.txt", is placed in the root directory of your site.
Be aware of rel="nofollow" for links
This tells Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to.
Promote your website in the right ways
- Blog about new content or services
- Don't forget about offline promotion
- Know about social media sites
- Reach out to those in your site's related community
Make use of free webmaster tools
- Google Webmaster Tools - Optimise how Google interacts with your website
- Google Analytics - Find the source of your visitors, what they're viewing, and benchmark changes
- Google Website Optimizer - Run experiments on your pages to see what will work and what won't
Related articles: Affiliate marketing and the beauty of Google Adsense.
Search engine optimisation (SEO)
Search engine optimisation (SEO) has gained popularity and momentum in recent times. Unfortunately SEO has also gained a rather negative connotation with search engine black listing websites that allegedly violate their terms and conditions.
One of the most high profile blacklisting cares has been BMW, when it has blacklisted for keyword stuff the phrase ‘used cars’ on it’s website.
So what is SEO anyway?
Search engine optimization (SEO) is the process of improving the volume and quality of users to your web site from search engines via type in search results